The core service is discretionary investment management* and under this arrangement, clients give us authority to invest money on their behalf, within agreed parameters.

These parameters are established with the client and/or their advisor at the outset and are reviewed regularly. They cover a client’s specific risk appetite, time horizon and investment objectives. Discretionary management ensures investment decisions can be made and implemented efficiently and proactively amid ever-changing market conditions. Luna also provides advisory services and under this arrangement, the client still retains access to the Luna investment team and advice but no changes are made to the portfolio without the clients express permission.

Under either a discretionary or advisory arrangement, Luna will work with the advisor to build a tailored portfolio that meets the clients’ unique requirements. The investment services provided by Luna are available within a wide range of financial planning structures such as ISA, pensions (SIPP and SSAS), offshore bonds, Family Investment Companies and Trusts.



Personal preferences

Luna recognises that your client’s investment portfolio is their asset and we are privileged to work with you to help meet their financial objectives. As part of this, we will always look to incorporate your personal preferences in the management* of these investments. For example, you may wish the investment strategy to take account of your personal ethical considerations, preferred holdings, investments held outside of the portfolio or their unique tax status.


Ethical and sustainable

Some clients seek to incorporate certain ethical, religious or sustainable investment criteria into their investment strategy that are particularly important to them. Luna is able to accommodate this and use a third party screening company to help us exclude those companies that do not fit with a client’s personal preferences. Similarly, Luna can highlight those companies committed to achieving the highest standards of environmental, social or governance (ESG) behaviour.

Before investing please check the specific risk factors on the key features document as some strategies can be high risk; they may also have risks relating to the geographical area, industry sector and/or underlying assets in which they invest. Taxation is dependent on individual circumstances and is subject to change.

* Luna Investment Management Limited is an appointed representative of Thornbridge Investment Management LLP “Thornbridge”, which is authorised and regulated by the Financial Conduct Authority.   All investment management decisions are undertaken by its investment committee. Luna staff sit as members of that committee. Further details, including all relevant regulatory disclosures can be found at